A mother's body goes through many physical and anatomical changes during pregnancy and delivery of a child. To help a new mother with recovery, several cultures around the world practice a 40 day postpartum care period focused on ample rest and nutrition. It may even take up to a year for a new mother to recover after child birth, and proper nutrition during this period is essential for the coming years of life.

Early motherhood is also one of the busiest phases of life, and mothers often tend to neglect their own nutrition while focusing on the baby. Freshly Moms makes it easy for new moms to take care of their nutritional needs by providing nutritious snacks, easy to make meal-kits, and herbal teas. Every recipe has been developed with focus on a new mother's recovery, and helping her with lactation, digestion, bone-strength and overall well-being.